Humans have an inborn genetic evolutionary propensity to like sweets and fat. This was useful in the stone-age savanna and forest in order to pick the sweetest ripest fruits and to enjoy the fat of occasional lean game meat.
Nowadays, in the age of the supermarket with unlimited butter, oil, lard, and sugar, this maladaptive evolutionary heritage has to be countered by education and formation of good habits.
In a review that I researched I found that cereals marketed directly to children have 85 per cent extra sugar, 65 per cent much less fibre and sixty per cent far more sodium than cereals marketed to adults. This is a great storm of nutritional badness assured to result in health and fitness problems in anybody who consumes this sort of a combination regularly.
Cereal companies spend nearly £156 million annually marketing to children just on television. They also market extensively using the internet, social media, packaging and in-store promotions.
I still believe due to advertising, children can be sucked in through appearance opposed to the healthier option.
Forty-two percent of child-targeted cereals contain artificial food dyes, compared with 26 per cent of family cereals and five per cent of adult cereals.
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